Class Brand Strategy
Year Fall 2023
Project Type Business Development | Brand Strategy | Marketing
TK Break through Partisan
A tennis agency concept that helps a group of lower-ranked professional players achieve success following a sports-team structure
Project aim
For a Brand Strategy course, we were tasked with developing a new (potentially global) brand of choice evolving around products, services, or endorsements and addressing an identified opportunity/lack of appropriate solution in today’s everyday life. The goal was to establish a brand that is appealing to a broad target audience, stands out within its competitive "brandscape," and gets opinion leaders and decision makers on board for support.
Outcome
My brand/service operates at the intersection of supporting lower-ranked tennis professionals in climbing the ranks and engaging tennis enthusiasts with captivating content beyond the matches. Emulating the framework seen in sports teams, TK Break through Partisan provides to a group of lower-ranked players with vital resources essential for competing on the circuit. Documenting the players' progress under the TK Break through Partisan umbrella, the footage would be leveraged to craft entertaining tennis-centric social media content for fans, including exclusive interviews, behind-the-scenes snippets from their daily lives and tournament experiences.
